Winners Never Cheat- Even in Difficult Times

As I read through this one thought kept popping up in my head.
Why are not more companies like this?
I have worked for a few companies and heard of others. All seem to proclaim great values as their creed, yet when you look at the details they fail to even come close.
I wish more CEO's etc were like Mr. Huntsman.

 must read for any business minded person.